As Seen on TV! Trulica: The Viral Stars of “Drunk Dragon’s Bakaure Lab”
On December 22, 2025, the popular Japanese TV show “Drunk Dragon’s Bakaure Lab!” (BS12) aired episode #283, featuring two revolutionary lifestyle products that are taking the market by storm: the Ashimegu Far-Infrared Foot Sheets and the Trulica Kitchen Cleaning Set.
If you missed the broadcast, here is a breakdown of why these products are considered the next big hits in Japan.
Trulica Kitchen Cleaning Set (by Aisen)
aisen, a histrical Japanese household manufacturer since 1946, has solved the oldest problem in the kitchen: the dirty, stained sponge. Trulica is the cleaning tool that literally “repels” grime.
Revolutionary “Truly” Technology
he highlight of the TV segment was the Truly SR (Stain Release) processing.
- Stain Repellent: Whether it’s oily curry, dark coffee, or pasta sauce, the fibers refuse to let the stain stick.
- Rinse & Go: A simple rinse under the tap makes the sponge look brand new again. No more yellowed, greasy sponges cluttering your sink!
The 4-Layer Hybrid Design
Layer 1 (Trepica): Patented 0.045mm ultra-fine brushes that dig into microscopic scratches.
Layer 2-4: Optimized for high-foaming, water drainage, and durability.
Microfiber Mastery
The set includes a microfiber cloth with the same anti-fouling technology. It absorbs spills instantly but releases the dirt just as fast when washed.
Why These Products Won the “Bakaure” (Best-Seller) Awar
The “Bakaure Lab” researchers (Drunk Dragon) were impressed by the innovation rooted in daily life.
- Efficiency: Trulica reduces the time spent cleaning the cleaning tools themselves.
Product Specifications
| Feature | Trulica Kitchen Sponge | Trulica Microfiber Cloth |
| Material | Polyester (Truly Processed), Polyurethane | Nylon (Truly Processed), Polyester |
| Size | Approx. 6.5 x 12 x 3.5 cm | Approx. 30 x 30 cm |
| Origin | Made in Japan | Designed in Japan (Made in China) |
| Key Benefit | 4-Layer Hybrid Design | High Absorption & Easy Rinse |
About Aisen Japan: Bringing Joy to Every Corner of Your Home
At Aisen Japan, we believe that cleaning is more than just a chore—it is an opportunity to create a fresh, happy, and healthy environment for your loved ones. Since our founding in 1946, we have been dedicated to producing high-quality household tools that blend Japanese tradition with modern innovation.
Our journey began in Wakayama, Japan, manufacturing traditional tawashi (scrubbing brushes) and brooms under the premium trademark “愛染 ( aisen ).” From the very beginning, we set out to redefine household essentials as premium goods, focusing on superior materials and ergonomic designs.
For nearly 80 years, Aisen has remained committed to safe, secure, and reliable manufacturing, ensuring that every product we create meets the highest standards of Japanese quality.
More Than Just Tools: The “Koto” Experience
In Japan, we distinguish between “Mono” (objects) and “Koto” (experiences). At Aisen, we don’t just sell cleaning tools; we provide the experience of a clean and happy lifestyle. Our mission is to produce:
- The Joy of Cleaning: Making laundry, cooking, and scrubbing a satisfying and fun part of your day.
- Time-Saving Innovation: Developing tools that work faster and more efficiently, giving you more time to spend with the people who matter most.
- Smiles Through Cleanliness: Creating a sense of well-being that brings smiles to you and your family.
Constant Innovation for a Changing World
The world moves fast, and so do we. To meet the evolving needs of modern households, Aisen continuously invests in material science and functional design.
Whether it is our patented Trepica ultra-fine fibers or our revolutionary Truly stain-resistant technology, we are always looking one step ahead. We aim to solve the “unsolved” problems of daily chores—like sponges that stain or cloths that don’t absorb—using creative power and Japanese engineering.
