On November 21, 2025, our unique skincare innovation, “Tsuyanoko Konjac Fresh Towel,” was featured on the popular Japanese TV program “Osaka Honwaka TV” (Yomiuri TV).
The segment highlighted the towel’s surprising “jelly-like” texture and its ability to cleanse skin without friction using only 100% natural konjac fibers. The response was immediate and overwhelming—online traffic to our store spiked by approximately 848% the following day!
With Japanese social media buzzing about its “addictive texture” and suitability for sensitive skin, we are excited to share why this traditional craft is becoming a modern skincare essential.
Why is Japan Buzzing About this Towel?
The TV feature showcased a unique manufacturing technique passed down for over 130 years in Taka Town, Hyogo Prefecture, known as “Frozen Konjac” (Kori-Konjac).
Viewers were captivated by how the towel transforms from a hard, dry sheet into a plump, jelly-soft cloth simply by soaking it in hot water. The ability to wash away dirt and impurities using only warm water—no soap required—struck a chord with those concerned about sensitive or dry skin.
Three Secrets of the “Tsuyanoko Konjac Fresh Towel”
1. A New Sensation: The “Puru-Puru” Texture
In Japanese, we describe the texture as “puru-puru” (bouncy and jelly-like). Once soaked in hot water, the plant fibers become incredibly soft, fitting perfectly against the curves of your skin for a frictionless wash.
2. Gentle Enough for Newborns
Made from 100% plant-based konjac fiber, this towel creates a water veil between the fabric and your skin. Because it removes dirt without the need for harsh soaps or scrubbing, it is highly recommended for people with atopic dermatitis, dry skin, or for bathing delicate newborns.
3. Handcrafted in Hyogo, Japan
This isn’t mass-produced in a standard factory. Each towel is handcrafted by artisans in Taka Town, Hyogo, using a traditional method with over 140 years of history, adapted for modern skincare needs.
Revitalizing a 100-Year-Old Industry
The creator of this towel, Su-nao Inc. (Representative: Naotsugu Fujiwara), faced a crisis. The local tradition of “edible frozen konjac” was quietly disappearing due to changing modern lifestyles.
However, history revealed that during the Edo period, frozen konjac was used as a gentle material to wash babies’ skin. Inspired by this, Mr. Fujiwara realized: “Even if the food culture fades, the value of the material can connect to the future in a new form.”
Thus, the Konjac Towel was born. This product is more than just a beauty tool; it is a challenge to regenerate local industry and protect the future of local producers. It embodies the natural power of konjac—biodegradable, eco-friendly, and gentle.
Now Available Globally
We are proud to bring this authentic Japanese quality to the world. The Tsuyanoko Konjac Fresh Towel is now available for purchase in the US.
Experience the “J-Beauty” secret that blends tradition, sustainability, and gentle care.
▼ Shop Now on Amazon.com (US)
Tsuyanoko Konjac Fresh Towel – Amazon.com
Product Specifications
- Product Name: Tsuyanoko Konjac Fresh Towel
- Material: 100% Konjac Fiber
- Towel Size: W22cm × H17cm (approx. 8.6″ x 6.7″)
- Origin: Made in Taka Town, Hyogo, Japan
Wholesale & Export Inquiries
For international wholesale inquiries or distribution opportunities, please contact our export partner: Aisen Industrial Co., Ltd.
